Facebook Reactions increase Newsfeed Performance

Facebook has announced that the use one of the Facebook Reactions will now give a greater weight to a post in the Newsfeed. At this time all the Facebook Reactions other than the standard ‘Like’ will give an equally higher boost to posts than ‘Like’. There is no advantage trying to evoke one reaction over another.

Facebook Reactions - Like, Love, HaHa, Wow, Sad, Angry
Facebook Reactions including Like, Love, Haha, Wow, Sad and Angry

“Over the past year we’ve found that if people leave a Reaction on a post, it is an even stronger signal that they’d want to see that type of post than if they left a Like on the post,” – Facebook Spokesperson [Source: Mashable]

Facebook released Reactions last February as an improvement on their ‘Like’ button after users wanted a dislike button. Facebook shied away from a ‘Dislike’ button on the Newsfeed, however, reports show they are testing new Reactions in Messenger.

How can you make your followers use different Facebook Reactions?

One of the easiest ways to get a ‘Haha’ is by sharing a funny photo or video. A loving or cute video or photo can cause the ‘Love’ Reaction and possibly the easiest one to obtain as Facebook also announced that it was the most used Reaction in 2016.

Failing that an ‘A’ or ‘B’ style question, getting users to vote for their favourite by using a particular Reaction can cause a great response. Here’s an example of the kind of response it can receive.

Facebook Reactions A/B Vote | Plug into Digital
Users were asked to Like for one item or Love for the other

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